The Ecosystem

that rewards you for your Knowledge

Stay Updated On Knowledge.IO

Meet the KNW token

KNW is an ERC-20 token that will be available through our own apps, and a variety of third party apps that are part of the Knowledge Ecosystem.


App Users are rewarded with KNW for participating in our platform


KNW token owners can buy products from our in-app marketplace


Advertisers use KNW tokens to advertise through our platform, and gain access to our bot free market data.

The Knowledge Ecosystem

Utilizes the power of blockchain to bring zero fraud Market Data


Consumer Application

Users that interact with the platform are rewarded with KNW tokens for contributing knowledge.

The KNW token is mined not by cryptographic hashing, but by solving questions from which Knowledge Scores can be developed, or by usage of websites and apps that have some associated knowledge value.

In order to jumpstart the Marketplace and ensure users can enjoy KNW tokens earned, we have established relationships with merchants that will provide a catalog of 300,000 products.

Enterprise Application

Data miners, marketplaces, enterprises, advertisers and other third parties can use these Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns.

Through integration with the Knowledge platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions.

The data is generated in conjunction with Knowledge Scores will tell stories and identify opportunities in a way that has never been possible before.

Additional Use Cases

Employee Rewards

The KNW token presents an opportunity to excite a workforce to break their habits and earn rewards for learning, expediting modernization and improving morale. This also reduces dedicated training time spent away from production, improving the organization’s bottom line during changes.

Consumer Education

The KNW tokens can be used to offer or drive education related to specific products, classes of products, preferred or nonpreferred brands, and other topics to ensure complete information and broader representation in the marketplace.

App Adoption

How does an app – particularly one including educational components – stand out in a crowded field of options? The KNW token provides an answer. By offering a reward tied to Knowledge Scores which function across a variety of apps and platforms, users are incentivized in multiple ways, seeking prizes and renown.

Our Partners

Our partner relationships are growing rapidly. Currently we are partnered with Gaming Grids, Coinomi, Tivo and IKL.


Anas Adhami - CEO
Anas Adhami
Chief Executive Officer
Steven Englander
Co-Founder & Chief Product Officer
Marcia Hales
Chief Operations Officer
Christian Gartner
Chief Financial Officer


George Kimionis
Jay Komas
Business Affairs, Brand Studio
Denise Tayloe
Bridget Bidlack
SVP Product
Movable Ink
Ted Shergalis
Brad Mehl
Founder & CEO
Dana Garvey
President & CEO
Gaming Grids
Sean Brizendine
Blockchain Advisor


Phase 1

Q1 2018

Q&Ads V1.0, Marketplace Consumer Interface, Marketplace Sellers Interface

Phase 2

Q2 – Q3 2018

Marketplace Dropshipper Integration, Gaming Grids Integration, Q&Ads Generator, Knowledge Ads 2.0. Knowledge Graph, Knowledge Score, TriviaSpar App Release, KNW Token Integration

Phase 3

Q4 2018 & Q1 2019

Knowledge Stars, Knowledge Ads 3.0, Q&Ads Auction Buying Model, RTB Integration

Phase 4

Q2 & Q3 2019

DSP Integration



Players & Users Earn Tokens

A fun and easy way to compete for knowledge, gain recognition for it, and be rewarded. Take it to the next level and become a Knowledge Star on the Seller Marketplace for products and services that fall within your areas of expertise.

Advertisers & Sellers Spend and Earn Tokens

  • Showcase key attributes of your products and discover Knowledge Stars who will promote your brand.
  • Proven and trusted knowledge experts can influence the opinion of your brand, products, services, or solutions. Let them be your voice. Send them your product to review, have them do unboxing videos, installation videos, product reviews, etc. and reward them for lifting sales with your buyers in the Marketplace.
  • Discover never before available opportunities to engage consumers within different stages of the Knowledge Funnel.
  • Understand your customers better and improve customer satisfaction.
  • Discover knowledge trends and gain competitive insights vs. other brands.
  • Sponsor and author knowledge competitions about your brand, company, new product releases to generate interest with a variety of audiences at any or all knowledge levels.
  • Develop and measure intent among potential buyers by appealing to the players’ psychographics.
  • Conduct realtime, mass focus group research on target audiences incorporating level of knowledge into the equation.
  • Run conditional path ads based on previous responses so that the conversation is more meaningful and personalized, while simultaneously developing the ability to retarget based on these understandings.
  • Spend money on people, not bots.

Partners Earn Tokens

Reward your players, customers, and visitors with KNW tokens and earn revenue. Gain insights into your audiences at the knowledge level. Offer products and services from our advertisers within your games, websites, apps, etc.

Yes, only KNW tokens are used inside the system as the exclusive method of payment. Advertisers who wish to advertise on the platform must purchase a digital currency like Bitcoin or Ethereum from an exchange in order to convert to KNW tokens for use on the platform. Advertisers are increasingly holding the major currencies like Bitcoin, and during their onboarding process to the platform, they are given explicit instructions on how to convert from fiat to a digital currency. Additionally, they can contact our support staff 24/7 and we are there to assist them.
  • Targeting users and communicating an appropriate message at scale based on deterministic data regarding knowledge level about a topic or set of topics has not been achievable in the history of marketing.
  • Rewarding people for their knowledge at scale has not been achievable in the past.
  • Understanding the knowledge level of a user about topics in the context of selling products is an improvement on the current ecommerce reviews and ratings model. By sharing your knowledge with the community, you enable better purchasing decisions within the community and improved buyer satisfaction.
  • Most ad tech platforms build personas on people based on consumption of content. The Knowledge ecosystem adds a new dimension to this data by scoring the knowledge level of people about topics, allowing advertisers to engage with people in a more effective way by customizing the messaging to people based on knowing where the user is within the knowledge funnel. The knowledge funnel is a concept that allows advertisers to understand the level of knowledge or skill of their audience and target ads to them based on these attributes.
  • Our Q&Ads platform is used to measure the knowledge level of the user by measuring correctness, incorrectness, the amount of engagement and score, and/or intent in cases where there is no correct or incorrect answer, as well as absence of knowledge and/or lack of measurement, with a topic or set of topics. All of this data is built into our private blockchain, accessible to partners on the ads platform, and via analysis of the blockchain, partners and advertisers can analyze timeseries data to see how knowledge level increases over time with a topic, adding yet another dimension to the data that can be used in the highly advanced computational advertising platforms available today.
  • Additionally, the blockchain solution solves a major problem in the ad tech space, that of fraud and bots.  Statistical outliers are quickly discovered, and there is a greater risk to partners who either unknowingly or willingly permit this sort of activity in attempt to earn KNW tokens on the platform.  There are many ways that analyzing correct and incorrect answers can limit the potential for fraud, and where identity can be verified.
  • At some point, KNW token holders will want to spend their tokens in the marketplace, in which case their identity will be confirmed in order to ship product to them, and/or view their token balance in which case their identity will be validated, and/or they will want to sell their tokens on an exchange, in which case they will need to go through an identity verification process.
  • Users are also encouraged to become Knowledge Stars on behalf of advertiser products in the marketplace, system that far outweighs the aggregate, random reviewer because these Knowledge Stars have provided proof in the form or correct answers about topics related to those brands, products, services, and/or solutions.  On the workforce side of things, this also works with skills, where the products are jobs, the advertisements are measurement of skill, and the brand is the employer.
  • Finally, our system rewards users for sharing their data, and unlike the platforms today that collect, analyze and use this data to sell advertising without rewarding the user, our users earn Knowledge.

At launch of our platform, we have a customer base of 5 million MAU through our partnership with our premiere partner GamingGrids. We expect to have a user base of 250,000 MAU on Trivia Spar within the first 6 months of launch. As we add partners via our planned SDK and APIs, the user base will grow, and when we deploy via the programmatic ad exchanges, the user base will grow exponentially.