Blog: How the Marketplace Works

Blog: How the Marketplace Works

Blog: How the Marketplace Works


“A good decision is based on knowledge and not on numbers.” – Plato began as a concept for rewarding and celebrating knowledge. It does so with a game-changing platform that enables advertisers to collect and leverage knowledge to better promote products and services, and to better interact with audiences who are interested in their industry.

The Seller’s Marketplace links advertisers and knowledge experts, and it provides a forum to engage one another and benefit from valuable information. Here are some benefits:

  • The Seller’s Marketplace offers advertisers the ability to promote their products and services.
  • It gives users, marketers and other stakeholders that ability to earn and transact using KNW tokens.
  • Retailers and their products can be linked to advertiser campaigns as well as content within the platform. Advertisers can give tokens to users, and users receive these tokens for their gameplay, interaction and expertise.
  • Experts can spend, trade or save these tokens.

A Place For Engagement

The platform is part of an ecosystem that the founders hope will blossom into a Knowledge economy. The Seller’s Marketplace is key to motivating users to engage with, and add value to, advertisers.

As people make contributions, they can earn tokens. For example, experts can leave product reviewers, or they can help marketers optimize their campaigns.

The platform can provide data to marketers, such as how audiences with limited or advanced knowledge of a company’s products respond to different messages. In part, this information is generated by Knowledge Scores, which measures a user’s level of understanding of a wide variety of topics.

“We have established relationships with merchants that will provide a catalog of 30,000+ products,” according to a team member.

The platform enables advertisers to understand different audience segments. This empowers advertisers to craft appropriate messages for potential and current customers — from beginners to experts, and anyone in between. The reward system encourages users to share knowledge on the platform.

There are other features. can present in-app advertising and marketplace functionality to users. Moreover, the marketplace can be integrated with Knowledge Match, allowing consumers to pose questions through the interface (or via apps integrated with the platform) to receive recommendations based on the user’s own knowledge and knowledge derived from the Data Management Platform.

The founders believe that helpful information improves interactions between users and marketers. In a marketplace, experts often become influencers who help consumers make better buying decisions, and who help marketers optimize their engagement with audiences.

Authors: Patrick Stafford, Marvin Dumont and the Knowledge Team.

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