Blog: How Universities Can Use To Attract Top Students

Blog: How Universities Can Use To Attract Top Students

Blog: How Universities Can Use To Attract Top Students

Many college students find it challenging to graduate. In America, 41 percent of students who start a degree won’t finish it.
There are several reasons why the college dropout rate is high including the steep rise of educational costs; fledgling public school system at the high school level; and more immediate needs of finding a job and earning a paycheck. The 41 percent figure doesn’t include students who transfer to other colleges. But ultimately, it appears that colleges across the nation can do more to retain students and help them graduate. Educators can also do more to attract the best high school students, most of whom tend to successfully acquire their college diplomas in less time.
The education industry has been plagued by political alliances, entrenched interests and dysfunctional economic incentives that combine to form decades-long resistance to change. However, innovations in digital, blockchain and cryptos can spark reforms that better serve students, not bureaucrats. can help educational institutions to identify talent, incentivize students and help validated experts monetize their mastery of a niche. For example, the Knowledge platform can target prospective students with campaigns that will make them excited about studying a subject matter that’s right for them, whether that’s marketing, chemistry or architecture. Top scholars can be given the opportunity to earn KNW tokens to support their four-year journey through academia.
“Most learning systems out there are not gamified, and do not incorporate the element of fun, nor do they incorporate a financial rewards mechanism while learning,” says Marcia Hales, a co-founder. “Textbooks and videos will be digestible and Q&A Sets will be automatically generated around them for use in education, training, continuing education, assessment, certification, and in other areas of academia.”
On the platform, universities can search for users who have high scores in particular subjects. Such students could either be prospective enrollments, adults attending other colleges or people in the workforce who might be interested in pursuing a degree. After targeting those students, universities can start conversations about the topics those students know most about.
“Through integration with Children’s Online Privacy Protection Act (COPPA) compliance partners, students can be actively engaged in earning tokens to be applied to college tuition and other life improvement initiatives when they become of age,” says Hales.
Identifying students is just the start, though. Universities can use Knowledge Scores to offer scholarships or other incentives, including tokens. Campuses might even want to adopt in their admission criteria in addition to other selection factors such as admission essay or SAT score.
Moreover, Knowledge Scores can be used to design curriculum that’s more attractive to top students. For example, universities can search the platform to see where there might be a shortage, or surplus, of experts in a particular topic as well as leverage vetted experts to optimize the syllabus and course instruction. A shortage in cryptography experts could make crypto-related degrees more attractive, or at the very least, inform what students learn in that type of course.
Finally, colleges can use new curriculum to attract more students, particularly in post-grad courses. They can start conversations with vetted Knowledge Stars about new areas for study, or encourage experts to leave reviews about particular courses or programs. Bad or ineffective professors who don’t improve student learning or skills shouldn’t be rewarded with high enrollment in the way that the current system tolerates. Through knowledge sharing, vetted experts can guide students on which programs are best based on their career goals.
Today’s economy produces more jobs that require more knowledge workers than traditional roles. It’s the information age. And there are innovative ways to identify and define who is an expert. Expertise is not all about theory and academic research. The Knowledge platform can enable stakeholders to distinguish between theory-based understanding and people who possess practical and experiential expertise in a given topic.


Authors: Marvin Dumont, Patrick Stafford and the Team

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