Blog: – Its Origins And Vision

Blog: – Its Origins And Vision Its Origins And Vision

“An investment in knowledge pays the best interest” – Ben Franklin

Acquiring knowledge is both a virtue and a reward in its own right.

The “virtue” side of the knowledge scenario stands by itself. After all, striving for knowledge is expected of anyone who wants to make his or her mark in the world.

The “reward” side of the ledger is more complicated. Sure, knowledge leads to rewards and in many forms: educational degrees, bonuses and pay raise at work, even a hike in an allowance for a 12-year-old who gets an “A” in math in sixth grade.

But there’s no rule that says knowledge must always be rewarded in the abstract, and can’t be applied directly to freshly-minted knowledge holders in the immediate aftermath of learning something new. That’s the vision of, a new blockchain-based platform that’s changing the way people connect to, value and be compensated for knowledge.

Background began as a concept for encouraging and rewarding knowledge.

“From the day we are born, we are continuously learning,” the company notes in a vision statement. “Early on in our lives we learn a wide variety of skills – reading, writing, arithmetic, what we like, what we don’t like – somewhere along the way, we are taught that the rewards and benefits of learning and attaining knowledge will pay out later in life.”

The link between knowledge and financial reward seems apparent, but there’s more to the relationship than meets there, states.

“As a society, we indebt ourselves financially, spending years in schools and colleges accumulating knowledge, and as we progress through our educational journey, we are told knowledge is itself a reward, that knowing something should be reward enough. After many years of formal schooling and attaining knowledge, we realize that the main outcome of this learning, the value of what we know, is financial in nature.” takes this narrative and redefines it using blockchain and crypto tokens. It answers the question, “Why should knowledge be rewarded abstractly, and not directly?” The platform solves this problem by rewarding knowledge and participation with its token.

The Ecosystem

The core of the platform is the Knowledge Score, which tracks and measures the user’s knowledge on a vast set of topics. Here’s how it works:

  • Through integration with the platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions.
  • The data curated in conjunction with Knowledge Scores will tell stories and identify opportunities in a way that has never been possible before.
  • Data miners, marketplaces, enterprises, advertisers and other third parties can use these Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns

Knowledge Score

Understanding the Knowledge Score of audience segments allows advertisers to craft appropriate messages for potential and current customers.

Advertisers view the progression of Knowledge Scores over time and plan for more productive communications with their audiences. Knowledge Stars help to shape success within the Sellers Marketplace, offering advertiser products and services available in exchange for KNW tokens. The Marketplace allows advertisers to track and engage product reviewers and expert content creators for your brand.

Additionally, e-commerce stores and their products are linked to advertiser campaigns and content within the platform. In order to jumpstart the Marketplace and ensure users can enjoy tokens they’ve earned, has established relationships with merchants that will provide a catalog of 30,000 products.

Data pools that interact with the platform are rewarded with tokens for contributing knowledge. These tokens are then disbursed proportionally as a reward for sharing or generating knowledge.

KNW tokens are mined not by cryptographic hashing, but by solving questions from which Knowledge Scores can be developed, or by usage of websites and apps that have some associated knowledge value.

This is the both the genesis and model for a new digital learning experience, one that launches on January 15, 2018, with a pre-sale of 15 million tokens and a crowd sale of  68.75 million KNW tokens, respectively.

This is the first blog of many. In future blogs, we’ll delve into the history of, and how the technology tools and talent forged by founders and team members to create blockchain-driven knowledge sharing experiences – experiences that companies are already starting to use to change the way they leverage knowledge.


Authors: Marvin Dumont, Steven Englander


No Comments

Sorry, the comment form is closed at this time.