adtech Tag

Digital Advertising Is Ripe For Blockchain Disruption Digital Advertising Is Ripe For Blockchain Disruption Blockchain technology can and is helping marketers deal with bots and fraudulent impressions when it comes to digital ads. Source: www.forbes.com/sites/steveolenski/2017/12/19/digital-advertising-is-ripe-for-blockchain-disruption/ ...

Knowledge.io Could Make Digital Ads Smarter And More Efficient - Knowledge.io Could Make Digital Ads Smarter And More Efficient As much as $16 billion is wasted because of fake traffic created by clickbots, and fraudulent advertisements is expected to reach $50 billion per year by 2025. Blockchain...